Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.

(Peter Drucker)

Strategic marketing

Innovabilis assists its clients in carrying out qualitative and quantitative market studies on any type of product or service, whether established or new, and on numerous geographies. We will also help you improve your positioning by redefining your marketing mix based on market segmentation and benchmark analysis.

Business development

Do you need to create long-term value for your company? We can help you transform your innovative products and technologies into growing business.

Every business needs to acquire new customers to grow, but not every potential customer is the right fit for your business. Evaluating whether or not a prospect is qualified to buy what your company sells is essential to business development. Innovabilis helps you prospect and qualify leads to generate new business.